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Show Overview

Direct from the Broadband Year 99 on-site survey
San Diego Convention Center
July 12-16, 1999

The Broadband Market is Explosive and so is the opportunity!

The Broadband Year 99 Event took place July 12-16, 1999 at the San Diego Convention Center. Thousands of IT and Networking Executives/Engineers came together to buy, sell, and learn about High Bandwidth networking architecture. During this time, 436 attendees completed an interactive survey on pen-based computers, which provided insight to their interests and purchase plans. See for yourself the opportunity available in this explosive market!

Key Findings:

  • Attendees expect to spend an average of $9.5 million on networking/communications equipment and services seen on the show floor at Broadband 1999.
  • The average company at Broadband Year 99 had over 6,900 employees.
  • 52% of attendees outsource part of their entire broadband network.
  • 88% of attendees are actively involved in purchasing products.

Industries Represented:

Industries Represented

Who attended:

Industry Leaders

Strong Interest for Broadband Year 2000 Exhibit Floor:

The top technologies that attendees want to see at the Broadband Year 2000 event are listed below.

  • IP – Internet protocol, connectionless LAN and WAN technology
  • DSL – digital subscriber lines, high speed, asymmetric access technology
  • Gigabit Ethernet – LAN technology that operates at gigabit/second
  • SONET – high quality, very high speed optical transmission technology
  • Long Distance Learning
  • Broadband Applications and Services
  • Multimedia Products and Services
  • ATM – high speed cell-based, connection oriented LAN and WAN technology
  • Optical Networking Products and Services
  • Network Testing Equipment and Software

Top Reasons to Attend:

Attendees have a variety of important reasons for attending the Broadband Year. The following are some of the top goals noted.

  • Keeping up to date on high bandwidth networking technologies
  • See new Products
  • Network with industry people
  • Attend keynote sessions
  • See specific vendors
  • Try hands-on demos
  • Finalize purchase decision

Product Categories in Demand:

The attendees came to Broadband Year 99 looking for a broad range of products. Below shows the leading categories they were seeking.

Products in Demand

Attendee Purchasing Power & Involvement:

88% percent of attendees are actively involved in the purchase of Broadband products and services in the following ways:

Purchase Power

You won’t want to miss out on being a part of Broadband Year 2000 where the most influential buyers of broadband technology come with the power to buy and the money to spend.

For more information on Broadband Year 2000

Companies A-L Companies M-Z
Joe Mara
Account Manager

Lisa Lawinger
Account Manager

Imark Communications

One Apple Hill, Suite 301
P.O. Box 8249
Natick, MA 01760
(508) 647-8600 · FAX (508) 647-0241


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